How a fintech studio works.

FinWeb is a brand, design and engineering studio for fintech. We position the story, design the brand and product UX/UI, build the marketing site, and — when you need it — build the platform and tech stack behind it. It’s one team from the story to the stack, rather than stitching together separate brand, design and dev shops.

Pick what you need. Many clients start with positioning and a site; others bring us in specifically for product design or the harder platform engineering. We can also take your existing brand or designs and execute the build to spec.

Fintech has constraints a generalist learns on your budget: KYC/AML flows, payment and ledger edge cases, risk states, disclosure and trust. Our portfolio spans carrier billing across 80+ markets, SIM-layer identity, AI infrastructure and tokenized commerce, so we design and build for the real constraints from day one.

Positioning sprints start at $12,000, a full Brand + Site engagement from $30,000, and end-to-end Product & Platform builds from $60,000. Ongoing embedded retainers start at $6,000/month. Every engagement is fixed-scope — you’ll know the number before we start.

A positioning and identity sprint runs two to four weeks. A brand-plus-marketing-site engagement is typically six to ten weeks. Full product design and platform builds run longer and are staged. We give you a firm scope and timeline before any work begins.

Completely. You own the brand, the code, the content and the infrastructure. We don’t lock you into a proprietary platform or hold anything hostage. If you ever leave, you take everything with you.

Yes. We run as an autonomous studio pod or embed alongside your founders, designers and engineers — whatever ships the work without friction. We’re remote-first and work with fintech teams anywhere.

Marketing sites are mostly Astro and Next.js with a headless CMS. Products and platforms use TypeScript, Next.js, Node and Python (FastAPI), with PostgreSQL, Redis and the modern cloud stack. We pick the lightest tool that does the job, which is why the work is fast and maintainable.

Yes. We design and build KYC/AML, verification, consent and payment flows, and integrate payment rails, banking, identity providers and risk engines — working closely with your compliance and legal input. We treat security and honest error states as first-class, not afterthoughts.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about getting your fintech recommended and cited by AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews — not just ranked on Google. As buyers increasingly ask AI who to trust with money, being the cited source matters. We optimize structured data, entity clarity and citable content so answer engines name you.